ROBINSON FREDERICK

One of the most fun ways to get a peek into another person’s life is to experience their city like a local would -- with a homebase in a their space. LifeSwap takes the fun of living how a stranger does one step further. We’ve teamed up with AirBnB to give you a taste of what it’s like to step into someone else’s shoes. We can safely say that this is the best giveaway of any SXSW party around.

FOUNDER

@FEEDMESTILESSWITCH

SUNDAY

MARCH

22

2016 AT 9:00PM

Final Farewell 

Day 4 is about the word on every marketer’s mouth. Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Ruth McCarthy, Founder of Mobili Media, about how to get caught up -- and then get ahead.

SPONSOR NAME

GDC, AMBEO SHOWCASE

WHEN

October
13
2018
 from 
12pm
 – 
4pm

David Doe

Designer - Redshoe

R. Harrison

CEO Barkbook

Clear your calendar - It's going down! Splash Blocks kicks off on March 16th, and you're invited to take part in the festivities.

GDC, AMBEO SHOWCASE

#SENNHEISER

February 
22nd
 @
6pm

SENNHEISER

ABOUT
SPEAKERS
VENUE
SENNHEISER

WHEN

October
13
2018 
12:00PM
 to 
04:00pm
GDC, AMBEO SHOWCASE

Come celebrate the unveiling of our "Sounds of L.A." immersive 3D audio & visual art installation as we launch our latest product: "The AMBEO Smart Headset," which records sound in 3D Audio! The night will be filled with musical performances, viewings of the immersive 3D audio & visual art installation, product demos, food & drinks, and much more!


RSVP
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WHEN

October
19
 – 
23
2018 
12:00PM
 to 
04:00pm

JOIN US, AMBEO 3-D AUDIO SHOWCASE

Come celebrate the unveiling of  our "Sounds of L.A." immersive 3D audio & visual art installation as we launch our latest product, The "AMBEO SMART HEADSET," which records sound in 3D Audio! The night will be filled with musical performances, viewings of the immersive 3D audio & visual art installation, product demos, food & drinks, and much more!

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AMBEO  TECHNOLOGY   AND  DEMONSTRATIONS

AMBEO Smart Headset – Binaural Recording made easy, right from your iPhone.


AMBEO Smart Headset are headphones for iPhone with 3D audio recording capabilities, high fidelity sound and the ability to tune in or tune out the sounds around you.


Demo: Car racing game video with ASH

Neumann KU 100 – The Professional Binaural Recording Mic

 

The Neumann KU 100 Dummy Head system is a unique stereo mic that replicates human hearing and achieve true-to-life stereo imagery and field perception. 

 

Demo: moods.digital 

Tech demo: AMBEO Binaural Panner


AMBEO VR Mic –  Portable, Flexible, Precise - all at once

 

Expressively designed for VR audio production, this Ambisonics microphone outputs high-quality dynamic binaural sound, interactive to the user’s head movements in reaction to VR content.

 

Demo: Little Big Beat

Tech demo: Binaural decoder AmbiHead plugin  

ABOUT THE SOUNDS OF L.A.

In collaboration with BrandsWalk and The Bloc, Sennheiser is launching their latest innovative product in the form of the AMBEO SMART HEADSET which records sound in 3D audio. To celebrate the product's launch, we will be unveiling an immersive 3D audio and visual art installation experience at the event, that allows you to interact with your favorite sounds of the city all captured on the AMBEO smart headset by some of our favorite L.A. content curators and influencers. Event attendees will be able to interact with the installation while also having the opportunity to demo the AMBEO SMART HEADSET by recording the sounds of the event including musical performances and more.

 

The installation will be open to the public the day after the event from Oct. 14th to Oct. 20th.

#SENNHEISER

THE SOUNDS OF L.A. CURATORS

CHRIS RAY

FILMMAKER

TRILLECTRO

Event  Producers | Music curators

CALEY Alyssa

Yogi | Consultant | Actress | Model

Princess Gollum

model

Speaker Block #2

R. Harrison

CEO Barkbook

R. Harrison

CEO Barkbook

R. Harrison

CEO Barkbook

VENUE: THINGS TO KNOW

RSVP to make sure your name’s on the list. IDs will be checked at the door. Get there before the swag runs out. Parking is limited. But Austin has Uber! And we have an open bar :)

STAY WOKE

OPEN BAR Y'ALL

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The Final Countdown!
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COUNTDOWN

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Who's Who?

For the past five years, we have scoured the U.S. to curate a best-in-class roster of speakers representing the hottest sectors, industries and disciplines.

The program for this year’s LifeSwap event is our best yet, if we do say so ourselves.

For three incredible days, you’ll have a front-row seat to unscripted fireside chats, hands-on workshops, interactive presentations, and engaging keynotes from fearless marketers who are pushing boundaries and setting new standards.

PROGRAMS

GUEST DEMO, Procedural Audio 

 Enzien Audio are pioneering producers of computationally generated audio and audiovisual content for video games, mediated reality, web, embedded hardware and more. In this VR demo you get behind the controls of some heavy-duty warehouse machinery, spawning, picking and placing objects of all materials and sizes.

JOE WHITE


CO-FOUNDER OF ENZIEN AUDIO

AMBEO Augmented Audio

The AMBEO Augmented Audio demo showcases what is possible with our new toolkit: hear Playing Savage sing while you take control using our AR platform to create your own concert.


This demo features the AMBEO Smart Headset, headphones with 3D audio recording capabilities, high fidelity sound and the ability to tune in or tune out the sounds around you.

 

Apply on the spot and get FREE custom eartips for the AMBEO Smart Headset – while supplies last.



AMBEO Augmented Audio Developers’ Program 

 Sennheiser AMBEO’s Augmented Audio Developers Program will give early access to our AR audio SDK and hardware to selected creators worldwide. Members will receive a free toolkit, comprising hard and software for developing augmented audio apps for iOS devices.

 

Get introduced to the palette of tools Sennheiser AMBEO offers to create immersive audio for AR, VR and linear audio content.


VENUE

BrandsWalk believes that Tech is Fashion®. Technology is so intertwined in our daily lives, it has become an expression of one’s fashion and individuality. Our mission is to be in the forefront of fashionable technology by providing the best in tech fashion products and accessories. We partner with premium brands that share our vision and love for avant-garde product design. When we started our company in 2012, we foresaw early on that Tech products and accessories would eventually become very fashionable and that Fashion products and accessories would eventually incorporate technology. We named our company “BrandsWalk” as we envisioned all of our Brand Partners’ products being showcased on a catwalk.


An urbane property at the heart of downtown Los Angeles, The Bloc brings Angelenos together in a vibrant, open-air, truly urban center. Acquired by The Ratkovich Company with partners National Real Estate Advisors and Blue Vista Capital Management in June 2013, The Bloc inhabits a full city block with $180 million in renovations to create an experiential activation of unique shops, premier retailers, restaurants and entertainment serving the newly flagged Sheraton Grand Los Angeles hotel, office tower and downtown neighbors. Originally built in 1973 by architect Charles Luckman, the development is the single largest mixed-use property in Los Angeles, reinvented to deliver an energetic connecting point, bringing people together to discover in a welcoming, stimulating urban center. It is anchored by a fully renovated Macy’s Flagship store and Alamo Drafthouse Cinema (2018), the completely reimagined Sheraton Grand Los Angeles, and a 722,000 square foot creative-leaning office tower. The Bloc is LEED certified and known for its connectivity, with the direct connection to 7th Street Metro Center Station where four lines converge, curating a favored DTLA destination. 

SENNHEISER IS SHAPING THE FUTURE OF AUDIO

Starting your own business and picking the right niche in no time

Sennheiser is built on a culture of innovation. Good sound is not good enough. As technology evolves our ability to redefine the perfect sound has continued to set the standard. Audio should be a transformative­ experience. Clarity and precision allow the discovery of new sounds in old recordings and awaken new emotions.

 

Every day, Sennheiser works to transform and re­define audio tones to create a more immersive, and personal, experience.


TWITTER   | @SennheiserSF

 

FACEBOOK | @sennheisersf

 

INSTAGRAM | @sennheisersf

 

 

SENNHEISER    AMBEO

AMBEO products are designed to deliver immersive sound experiences with an incredibly high emotional impact. Differing from stereo audio or even 5.1 or 7.1 formats, AMBEO experiences include height to create an “as if you were there” feeling. This leap into sound immersion has been compared to the switch from mono to stereo that happened in the last century. AMBEO 3D audio yields such plausible experiences that it is set to eliminate the boundaries between reality and reproduction, and between real and artificial sound sources.


By revealing its strategic focus on 3D audio from very early on, Sennheiser has invited users and technology partners around the globe to share their ideas, feedback and requirements in the design of the company’s 3D audio solutions, thus shaping the future of audio together with Sennheiser.


AMBEO sets standards in immersive audio, creating a totally new audio experience that will change music and sound forever. Thanks to Sennheiser’s broad audio expertise and product offering, application scenarios will range from music recording and playback to gaming as well as sports broadcasting, live events streaming and films.


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TINY  TELEPHONE

Tiny Telephone Recording, is a studio of destination for many artists. There are two studio locations one in San Francisco and the other in Oakland. The founder, John Vanderslice, strives to bring artists a unique and individualized experience when making music. Tiny Telephone, is one of the few recording studios, in the country, that utilizes analog technology. The studio is, therefore, able to offer artists a unique raw sound that is highly saught after.

MouthMedia Network is a community first organization supporting innovation and podcast programming. Our media arm produces global leading B2B podcast content which covers strategy and technology that enables various lifestyle industries such as fashion, travel, audio, beauty, etc. MouthMedia has two podcast studios which are powered by Sennheiser in New York City that are available for third party producers to use at no charge. Our team organizes in-person experiences regularly that encourage learning and collaboration.Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

The Final Countdown!
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#SoundsofL.A.
#SoundsofL.A.
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SCHEDULE OF EVENTS

THURSDAY

MARCH

19

2016 AT 9:00PM

Meet & Greet

Day 1 is about the word on every marketer’s mouth. Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right?

 
Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Ruth McCarthy, Founder of Mobili Media, about how to get caught up -- and then get ahead.

FRIDAY

MARCH

20

2016 AT 9:00PM

Data Driven Marketing

We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.

 
One highlight of the day: Peer Exchange sessions, where you can learn about the interesting ways people are using data in the industry. And don’t miss James Frederick’s impressive presentation about a rare skill -- data design.

SATURDAY

MARCH

21

2016 AT 9:00PM

Do Well, and Do Good

How do we find meaning in marketing? Is it possible to do more in this industry than help companies sell stuff?


Sure is. Howard Fowler of Tunate Consulting will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.

If you want something you’ve never had, you must be willing to do something you’ve never done. 

Thomas jefferson

BE INSPIRED

THANK YOU TO THE FRIENDS OF LIFESWAP

I'm IN
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#LIFESWAP

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